Archive for May, 2013

Internet Marketing Cannot Be Ignored

Search marketing

79 percent of search engine users say that it is more likely for them to follow natural search results instead of paid ads. Similarly, 80 percent of these web users report that they refuse to ever click on a paid ad. Search engine optimization is a field that is growing because of this.?

SEO is a way to improve natural search results retrieval. Online marketing is required to drive online sales, much like the way that print ads lead to physical sales leads. The best internet marketing methods are built around this idea. There are three web searches out of every four where a user finds what they want on the primary SERP, or first search engine result page. Even if the result is not exactly what they are looking for, the percentages at the start of this article show how rarely a web user will bother to read on after the first page or two. Internet marketing experts are the ones that use this data to drive sales for their clients.

There is more than SEO in the balance. It is estimated that in 2012, 88.1 percent of American internet users that are 14 years old or older are going to browse and review their purchases on the web before spending any money. A reliable internet marketing service can help you make sure that your online presence is positive. They will help you offer incentives that lead customers or clients to write great reviews. These reviews are very effective as a way to influence purchasing behavior from new customers or clients.?

Nine out of every ten adults who are online utilize social media extensively. This means internet marketing must also consider how to use these networks in a smart, cost effective way. On average, companies respond to only about 30 percent of feedback from their social media fans or followers. There is some risk with relying too much on consumer input via social networks. For example, some people only follow a company because of a discount or other incentive. They then stop following that company, or else ignore their updates.

Overall, internet marketing requires attention to all four of these areas. SEO, online reviews, social media presence and social media interaction management can take a lot of time. Your company may want to check out internet marketing experts in your area that will keep this facet of your business running smoothly as you focus on growth.

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