Estimates suggest that, by 2016, online marketing and web presence will influence more than half of the dollars spent in the retail sector of the United States. That means that any business that wants to expand, and does not want to be left behind in the coming years, will need to have a great strategy that will bolster its web presence. For most, that means having a great SEO strategy. Search engine optimization, by improving the overall quality and content visibility of a website increases its organic ranking. Considering how often search engines are used today, a SEO strategy is nearly a necessity.
In 2012, it was estimated that, of U.S. internet users aged 14 and up, 88.1 percent would browse or research products online. Consequently, having a SEO campaign is necessary for a company in order to direct that large population to their products and services. While some might do this work in house, others will use a SEO reseller in order to take advantage of their skills and expertise. Regardless of the methods, a well developed and executed SEO campaign can go a long way towards giving a business a stronger web presence and helping it build a larger customer base.
Although SEO is one of the most important strategies in building a great online marketing campaign, there are other factors that come into play as well. One of those is having a strong social media presence. Of the many social media marketers, 94 percent of them track the number of fans and followers they have. Doing that, and entering a conversation with them, is a great way for a business optimize its web presence. While many companies will use SEO strategies that might not be noticed by consumers, a great social media presence can set a business apart from its competition.
Having a great web presence and SEO strategies is no longer just an option for businesses. It is a necessity. Online sales will grow to nearly 9 percent of all retail sales by 2016, according to Forrester Research, and a company needs a strong online marketing plan to take advantage of that. This plan might is likely to include a combination of SEO and other tactics, like social media. But while not every plan is going to work for every business, the right one can make the difference between a struggling and thriving business.